What should you name your Facebook fan page?

Your book name or your author name? A division name or a company name? Choosing what to name your Facebook fan page is a big decision, because Facebook won’t allow you to change it down the road. Here are some factors to help you decide: Do you have a business,...

Facebook Pro and Con: Personal Page, Fan Page, Subscription

Facebook Personal Page: PROS: you probably already have one!, friends are more responsive to personal pages than to fan pages. CONS: maximum of 5000 friends, mutual approval process to connect as friends. Facebook Fan Page: PROS: You can run “Like”...

Where do I start with social media?

“Where do I start with social media?” is the number question I hear from authors, publishers, agents, and everyone else who is overwhelmed by the craziness of social media. “Do I need to tweet?” “What should I say on Twitter?”...