‘Superlife: The 5 Forces That Will Make You Healthy, Fit and Eternally Awesome’ Campaign
In ‘Superlife’, Darin Olien provides us with an entirely new way of thinking about health and wellbeing by identifying what he calls the life forces: Quality Nutrition, Hydration, Detoxification, Oxygenation, and Alkalization. Olien demonstrates in great detail how to maintain these processes, thereby allowing our bodies to do the rest. He tells us how we can maintain healthy weight, prevent even the most serious of diseases, and feel great. He explains that all of this is possible without any of the restrictive or gimmicky diet plans that never work in the long term.
Olien has traveled the world, exploring the health properties of foods that have sustained indigenous cultures for centuries. Putting his research into practice, he has created a unique and proven formula for maximizing our bodies’ potential. He also includes a “How-to-eat” user’s guide with a shopping list, advice on “what to throw away,” a guide to creating a healthy, balanced diet plan, and advice on how to use supplements effectively.
- Facebook: https://www.facebook.com/SuperLifeLiving
- Twitter: https://twitter.com/SuperLifeLiving
This social media campaign was broken up into three distinct sections: pre-pub, pub, and post-pub maintenance. For each section, I designed a six-week content plan to maximize growth and click throughs. This campaign was very successful across the board, exceeding my goals.