It's YOUR data—tap into it.
Your sales, ad and metadata already exist. They're just locked inside a dozen retailer and ad platforms, each with its own login and export.
Marketing data, made clear, for small publishers
See your real-time marketing ROI.
Optimize faster, with confidence.
Hey, I'm Sarah. I help small publishers bring their sales, ad and metadata into one dashboard built around their books, then use AI to turn the numbers into faster decisions and reports your team will actually read.
Fall list · this week
3.4×Ad ROI
+18%Units vs. last week
64%Ad budget used
- Knead to KnowRising
- The Quiet HoursSteady
- Eleven KitchensNeeds a look
AI insight
Eleven Kitchens: ad spend rose this week while sales held flat. Worth reviewing its keywords before the next budget check-in.
Trusted by teams at
One feed, everything else
Centralize your ONIX feed and build anything from it
Your ONIX feed already holds the truth about every book: titles, prices, pub dates, descriptions, covers. Make it the single source, and everything downstream stays accurate without re-typing a thing.
Your ONIX feedOne source of truth
- DashboardsEvery title, series and imprint, always in sync with your metadata.
- Your websiteBook pages that update themselves when a title, price or pub date changes.
- CatalogsSeasonal and backlist catalogs built straight from the feed.
- And moreSell sheets, retailer content and anything else your team needs.
The problem
You're juggling a lot of books, and a lot of logins.
Stop with the manual entry.
Copying numbers from dashboards into spreadsheets is slow and error-prone. Connected sources update on their own.
Give up the weekly spreadsheet report.
No more pulling the same numbers every Monday. Your team and authors get clear, current reports without anyone building them by hand.
How it works
A guided service, not another tool to learn
Every publisher is different, so there's no template. I build a dashboard for your list, your sources and your team, then help you use it.
- 01
We map your data
I learn how your team works and connect the sources you already use, so nothing new has to be entered by hand.
- 02
I build your dashboard
A dashboard designed around your list: every title, series and imprint at a glance, with the metrics your team actually cares about.
- 03
You decide faster
AI-assisted analysis surfaces what changed and what to try next, and turns it into clear reports for your team and authors. I stay on as your guide.
Brings together
- BookScan
- Amazon Vendor Central
- Amazon Ads
- Meta ads
- Spotify
- ONIX metadata
- NetGalley
- Edelweiss
- Goodreads
- Budgets & spreadsheets
Reader reviews
Get the signal from the noise
Pull out the gems from reader reviews and seamlessly incorporate them into your book description. AI sifts hundreds of reviews for the phrases readers keep coming back to, so your copy speaks their language.
- ★★★★★
I stayed up way too late. Cozy, funny, and the mystery kept me guessing right to the end.
- ★★★★★
Odessa is a delight. I want to live in this bakery.
- ★★★★☆
Gerald the sourdough starter deserves his own series. Warm as a fresh loaf.
Book description
"Cozy, funny, and the mystery kept me guessing." — Reader review
When the town's most feared food critic collapses face-first into a tray of proofing dough, baker Odessa Butterfield becomes the prime suspect…
See it working
Explore a real dashboard for a fictional publisher
Marigold Row Books is a made-up press with a full list and realistic sales and ad data. Click around and see how a dashboard like yours would work.
Hands-on help
Need the marketing done, too?
The dashboard shows you where to act. If you'd like help acting on it, I still run campaigns and create launch materials for publishers and authors.
The Plug-and-Play Launch Bundle
A comprehensive launch kit: cover animation reels, branded quote cards, ad designs, 3D mockups, social banners, Amazon A+ content, bonus promotional materials, comp title review, SEO optimization, ad targeting recommendations, and influencer lists.
Short-Form Video (TikTok & Reels stuff!)
Content that leverages BookTok, Instagram Reels, and YouTube Shorts to get your key marketing messages in front of targeted audiences.
Backlist Reviver
Refresh existing titles with updated metadata, revised descriptions, new audience targeting, and ad recommendations.
Influencer Campaigns
Buzz-building from end to end: box design, gift sourcing, sticker creation, influencer research, outreach, and mailing coordination.
More Services
Squarespace and WordPress websites, Zoom and StreamYard technical support, optimized ad planning, 2–4 minute book trailers, and reading guides.
Kind words
What clients say
Delightful to work with.
Sarah is smart, responsive, creative, nimble and delightful to work with. I couldn't recommend her any more highly!
+50%more Instagram followers in 30 days
Sarah recently completed a social campaign… which included an Instagram challenge. We saw our Instagram followers increase by 50% in 30 days and look forward to working with her on future projects.
Takes the guess-work out of posting.
Sarah always goes above and beyond in her work by creating engaging copy plus beautiful and creative graphics… It takes the guess-work out of posting for our authors, which saves me time as a marketer!
I know I can always count on her.
Sarah is the best! Smart, inventive, and quick to respond to emails from an anxious author — I know I can always count on her. She's a much valued collaborator in bringing my books out into the world.
Your data is already telling you something.
Let's make it easy to hear. Tell me about your list and the reports you wish you had, and I'll show you what a dashboard built for you could look like.
Email sarah@hey-sarah.com